The Infiniti Vision


Engineering alone has no magic. Machines have no soul. It is inspiration that transforms their movement into emotion.

At Infiniti, we start with inspiration. Everything we touch, we touch with the spark of inspiration. A vision of the experience we want to create, the senses we want to stir. From the hand of the designer to your hands on the wheel, powerful emotion is poured into - and pours from - every detail.

A visionary spark of inspiration is felt in every aspect of every vehicle we create: In driving pleasure that entices you to explore the limits of performance; In hospitality that not only meets your needs, but anticipates them; In peace of mind that is at once calming and energizing.

It's the difference between being physically transported and emotionally moved.

Infiniti is like no other. We build vehicles to inspire at every turn.